2009/07/20

Special Easter offer on Latest Mobile Phones

Easter is coming and brings very attractive free gifts and offers with mobile phone. The online mobile phone shop of UK provide you plenty of exciting offers while purchase the handset on Easter season. Especially, 3mobilephonedeal.co.uk is the cheapest one among them which is very well known among the customers of UK. Here, it’s raining gifted for customer on this Easter season. Easter festival is very popular in UK and the mobile phone handset is very demanding on this festive season.

The best Easter deals are available on all leading networks of UK such as Virgin, Orange, T-mobile, 3 mobile, O2 and Vodafone. The special Easter offers are available on all latest handsets of famous brands like Motorola, Nokia, Sony Ericsson and LG etc. The network of UK comes with monthly phone contract deals on this Easter festival which provides a best mobile phone in very cheap price. 3mobilephonedeal.co.uk is the shop of latest mobile phone handset. All hot demanding and latest launched mobile phones are available with Ester special offers on this online shop.

The mobile lover has great opportunity to buy latest handsets like Nokia N95 8GB, LG Viewty and Sony Ericsson K850i etc with attractive free gifts through best Easter mobile deals. Buy best Nokia 6500 Classic and grab a beautiful laptop absolutely free on special Easter deals. The customers of UK can grab cheap line rental mobile phones on this Easter season. 12 months contract deals on Vodafone and Orange network provide you best Easter offer with Motorola KRZR K1. One can grab free Nintendo and free Sat Nav etc as an Easter offer with this latest Motorola handset. The mobile user can enjoy special Easter offers on the tariff plans Canary, Dolphin, Voda and Panther etc provided by networks of UK.

Buy best Nokia N80 absolutely free through the tariff dolphin provided by Orange and Vodafone networks. 18 months T-mobile contract comes with best Easter offer which provide a latest LG Shine mobile with free Xbox 360 and free movie camera. Best mobile deals are available on latest LG mobile phones with cheap Easter offer. This best deal give you cheap line rental while purchase LG Viewty mobile phone. One can enjoy 12 months free line rental and 18 months half price line rental while purchase the mobile phone on this Easter festive season. Buy LG U830 Chocolate in cheap price and grab cash back offer as an Easter special offer.

You can get free Ipod and free Xbox with Sony Ericsson W660i mobile phone through cheap deals provided by entire networks of UK. Get a beautiful laptop absolutely free on this Easter while purchase latest Nokia N80 mobile phone through Virgin 18 months contract. You can get cheap Motorola RAZR V3xx with free text and free minutes through the tariff canary provided by Orange and T-mobile networks. The customer can grab one of the best deals from 3mobilephonedeal.co.uk on Special Easter offer. This is the ideal time for customer to buy a mobile phone and enjoy exciting offers on this special Easter season.
READ MORE - Special Easter offer on Latest Mobile Phones

2009/07/01

Don’t Miss These 5 PPC ROI Boosters

Pay Per Click (PPC) advertising is a cost effective web marketing strategy. With less than a cent per click, you can have a stream of the most targeted traffic flooding your website. But this can only be true to expertly set up PPC campaigns.

PPC can either make or break your online business. While it may be able to draw countless targeted traffic to your website at a very low cost, it can also rip you off your budget as well. A fair measure of your PPC campaign’s effectiveness is the Return On Investment or ROI.

Return On Investment (ROI) And PPC

Higher ROI means that your PPC campaign is performing well. It means that your target market is reaching your website, your ads are generating qualified links and your visitors are converted to customers. The ultimate goal of any PPC advertiser is to generate higher Return On Investment.

How can you actually make your PPC ad campaigns give you higher ROI? Here are 5 important pointers to make your PPC ad campaign your ultimate ROI booster:

1. PPC ad campaign must be very precise. This encompasses the choice of keywords. Don’t use very broad keywords. Your keyword list must be made up of the most specific and targeted keywords that your target market will most likely use when searching for products and services like the ones you offer.
2. The keywords, ad listing and landing page must be well coordinated. They should go along pretty well. Don’t use the keyword “search engine optimisation” when your landing page is about “Pay Per Click advertising”.
3. As much as possible, the landing page must be the exact page that your target market is searching for. While making the homepage as your landing page is ok, sometimes the other pages seem more appropriate.
4. You can never declare the effectiveness of your PPC ad campaign unless you test it. The key to determine whether your PPC ad campaign is set up properly or not is to test and test it again.
5. Strategic bidding is highly essential. A good pointer to remember is to avoid bidding for the top position. Your ads will be able to attract customers even if it is not listed on the top position as long as it is targeted and optimised.

Pay Per Click advertising is no doubt a popular choice among web marketers. It is highly effective. These pointers will help you get maximum benefits from PPC.
READ MORE - Don’t Miss These 5 PPC ROI Boosters

2009/06/23

Reverse Cell Phone Lookup, 2 Key Ways to Trace Cell Phone Numbers

Many of us take for granted that we could get almost any search tools for free on the internet. The same speaks for reverse phone lookups. Reverse phone lookups are used to trace phone number by simply using a phone number, back tracking to find the owner details. This is a service which spans across many purposes, be it catching cheating spouses, hunting down mysterious prank callers, running background checks on your new babysitter or new hire, or simply tracking down old friends using their old phone numbers.

Regardless of why you need to trace phone numbers for details, the reverse phone lookup is a far superior search tools than the usual search approaches. This is especially so when it comes to searching for detailed personal information based on a phone number. Let us compare the two main search approaches to understand why.

The first approach is to search free resources on the internet. The search platforms to use are either one of the big 3 search engines namely Google, Yahoo or MSN. Enter the phone number into the search box, make sure the area code is in order, hyphenate the numbers appropriately and try both versions of with and without quotes. You can also narrow the search by including a country or state. This process should provide you with a good list of information to start with but you will need to sieve through them one by one to ensure that you find the relevant information matching the phone number on hand. In addition, you could also tap on social networking sites such as Facebook, Myspace, LinkedIn and other large social sites for information as well. These sites might provide some added personal details from resumes and CV. The biggest issue with the above free resources is that you need to put the pieces of the puzzle together, and that could take a lot of time and effort.

The second approach is to use the reverse phone number lookup. Simply enter the phone number into the search box and the system will match it with its database. The initial summary report will reflect basic information such as phone type i.e. land line or cell, location by state, and location map. Click on the link prompt to proceed with full report. There is a small fee charged for admin purposes, of which you can either opt for single search or unlimited search. If you have more than two numbers to search, opting for the unlimited option allows you to run multiple searches any time at your convenience, at a cost of less than a good meal.

In weighing the both approaches, it is obvious that the reverse cell phone lookup is a clear winner when it comes to time savings, accuracy, and efficiency. Of course, you are accorded the highest level of confidentiality and most authentic reverse cell phone lookups provide money back guarantee as well.
READ MORE - Reverse Cell Phone Lookup, 2 Key Ways to Trace Cell Phone Numbers

2009/06/20

A Guide to Search Engine Marketing

Essential Marketer reserves all rights. No part of this document may be reproduced or transmitted in any form or by any means without the prior written permission of Essential Marketer. Information contained within this document is subject to change without prior notice and does represent a commitment by Essential Marketer.

ABOUT ESSENTIAL MARKETER
Essential Marketer is a fast growing UK online marketing and software solutions company based in Bromsgrove, Worcestershire. We pride ourselves on ensuring that all of our clients receive a clear return on investment (ROI).

Over the last decade, online marketing, and in particular search engine marketing (SEM) have become an absolute necessity as part of business’ overall marketing strategy with millions of companies all aiming for important online exposure.

Essential Marketer takes a methodical approach to online marketing and use best practise techniques to ensure best possible results.

We offer a range of products and services which enable businesses to grow their online presence whilst improving staff performance through bespoke software solutions. We have a huge breath of knowledge and expertise, through years of working in the marketing, IT and finance sectors.

OUR ETHOS
Essential Marketer is driven by creativity and results. Our experience and knowledge provides engaging creative and content connecting your customers with your products and brand. Coupled with this, we offer bespoke software solutions to compliment and optimise staffing productivity.

We believe in being 100% transparent with our clients and offer an open approach to how we work. We’re a blend of marketing and IT specialists working together to improve the performance of your brand and business.

OUR SERVICES INCLUDE:
* Search Engine Marketing (SEM)
* Search Engine Optimisation (SEO)
* Pay Per Click (PPC)
* Affiliate Marketing
* Email Marketing
* Display Advertising
* Online PR
* Web Design
* Web Development
* Software Solutions

Search Engine Marketing (SEM) has become an increasingly essential part of all businesses marketing mix.

Does your company undertake a focused strategical
Search Engine Marketing campaign
to increase and drive qualified leads and sales from your website?

If the answer is No, then maybe you should consider that 85% of all online searches are conducted through search engines - then your next question should be “Why Not?”

When Search Engine Marketing campaigns are implemented correctly, they can provide huge volumes of traffic that result in new sales and leads. You should consider that your competitors who are actively running Search Engine Marketing campaigns are winning business from being listed within the search engines for relevant search phrases.

It is now commonplace for business to allocate and even switch huge proportions of their marketing budgets to Search Engine Marketing due to the returns and that Search Engine Marketing is totally measurable.

Search Engine Marketing Options
There are two options that compliment one-another in search engine marketing, they are:

Pay Per Click (PPC) Advertising - this search engine marketing technique requires you to pay a fee every time someone (a potential customer) clicks through to your website from an advert placed in a search engine’s results. Simply put, you only pay each time someone visits your site.

Search Engine Optimisation (SEO) - this search engine marketing technique is involved with the art of optimising your site through amending and enhancing so that there is a better likeliness your sites pages will display at the top of natural (organic) or free search engine listings for your selected search phrases (keywords).

Pay Per Click (PPC) Advertising
Pay Per Click (PPC) advertising has continued to grow strong over the recent years with more and more businesses realising the available returns. Forbes estimates that by the end of this year (2008), online marketers will spend approximately £15.6 billion on pay per click advertising.

Pay Per Click advertising offers businesses an notable choice to achieving natural (organic) listings on search engines through Search Engine Optimisation (SEO). Implementing Pay Per Click advertising is relatively quick and you can begin to see results within a matter of days.

The main Pay Per Click search engines in the UK are Google, Yahoo! and MSN.

Search Engine Optimisation (SEO)
Effective Search Engine Optimisation (SEO) is an intricate and time-consuming process. Many businesses do not even consider Search Engine Optimisation as they view it to be too complex to achieve natural (organic) listings within the search engines. Search Engine Optimisation is difficult, however when implemented precisely the benefits are both massive and long lasting.

Due to the intricacy and time-consuming nature of implementing Search Engine Optimisation correctly, most businesses that value the benefits of Search Engine Optimisation employ a specialist online marketing agency.

Not implemented and poorly implemented Search Engine Optimisation can have detrimental implications for your business - the worst case scenario is that your corporate website can be removed by the search engines, making finding your website impossible for your potential online marketing audience. This scenario is not a rarity, many business website's have dropped off and other businesses not implementing Search Engine Optimisation will continue to be removed while there are webmasters and search and online marketing agencies willing to drive traffic by unethical or ‘blackhat’ methods.

Comparing the Pros and Cons of Pay Per Click (PPC) and Search Engine Optimisation (SEO)
Pay Per Click (PPC)
Pros
A PPC campaign can easily be set up
You have complete control over your budget
Once set up, your ads begin to show and generate traffic within hours
Your ads only appear for your chosen keywords/phrases
Can be used in conjunction with SEO - complementary strategy

Cons
If you stop paying for your listing the traffic stops as your listing is removed
Managing 'in-house' is time consuming as it requires you manage your bids on a daily basis
Depending on your market, competition can be fierce driving costs upwards
Click fraud can be an issue for businesses that have unethical competitors
If not managed correctly, campaigns can become expensive

Search Engine Optimisation (SEO)
Pros
Unlike PPC, when a customer clicks on your advert, it is free
Good SEO processes ensure your site builds traffic and the results are long lasting
Users are more inclined to click on a natural listing as customers realise these are not paid for. They are also more prominent in the search results

Cons
SEO implementation is intricate and time-consuming
The effects of SEO can take some time to come into effect, often taking several months for true traffic to begin building
If implemented poorly or unethically SEO practices can have a harmful effect on your online presence

Essential Marketer
Essential Marketer is a fast growing UK online marketing and software solutions company based in Bromsgrove, Worcestershire.

SERVICES
Online marketing services and software solutions to help your website shine and your business grow

Essential Marketer offers a blend of professional marketers and IT experts, meaning we understand your needs, the outcomes you require and how to achieve your objectives.

We understand that online marketing is more than just about HTML, keywords and links, we fully utilise our experience in marketing, advertising, design, usability, brand management and copywriting to achieve bespoke strategies aimed at helping our clients to where they want to be.

Our team come from diverse backgrounds, sharing similar passions and ambitions; to deliver online marketing strategies that are right for your brand.

We take an integrated approach to online marketing by providing a centralised strategy, planning and creative design. Our team plan and deliver strategic solutions which include affiliate marketing, web design and development, online PR and viral marketing, search engine marketing (SEM), email marketing and social media strategies.

We fully understand how online marketing can be utilised for response-driven marketing, but we also understand how online marketing can be used for brand engagement. This understanding and knowledge enables us to build sites that balance usability and design, providing a superior experience for the user.

Our services include
* Search Engine Marketing (SEM)
* Search Engine Optimization (SEO)
* Pay Per Click (PPC)
* Affiliate Marketing
* Email Marketing
* Display Advertising
* Online PR
* Web Design
* Web Development
* Software Solutions
READ MORE - A Guide to Search Engine Marketing

2009/06/17

Virtual PBX with Automatic Call Distribution Feature

By implementing virtual PBX system integrated with automatic call distribution feature businesses can easily accomplish their set objectives and enhance their image without making colossal investments. Callers can be converted into customers through effective management of business calls.

Excellent Communication System Integrated with Stylish Call Routing Features

Virtual PBX is an excellent communication option which can be utilized by business organizations of all magnitudes. It is integrated with numerous advanced call handling features that are available only in conventional phone systems owned by multinational companies. These features include auto attendant, voice mail, fax, fax to email, find me follow me call forwarding, call conferencing, music on hold and many more.

By using the automatic call distribution feature (ACD) provided in the system all the incoming calls can be routed to your official numbers. The auto attendant in the system receives all the calls with professionally recorded welcome messages. It offers the callers a menu of options such as dial by extension, dial by number and many more. Based on the option chosen by the caller, calls will be routed to the right destinations. The automatic call distribution system distributes the calls equally among the call representatives. If the call representatives are busy with another call, the callers can be placed in call queues for a short time or routed to the voice mail box. This ensures that important business calls from your customers are not missed.

With the help of the automatic call distribution feature, it is possible to control your business from any location. Besides, it also enables to maintain round the clock contact with your employees placed in different geographical locations.

Obtain New PBX Features at Affordable Service Charges

For implementing a virtual PBX system it is not necessary to purchase or preserve costly PBX equipments in your building. All the equipments are maintained at the site of the service provider and the PBX functions are provided through a hosted server using high speed Internet or telephone networks. As the services are shared among a number of users, these can be availed at reasonable monthly charges.

Besides, timely maintenance services and upgrades will be carried out by the service provider. Therefore you can enjoy the benefits of the new features of the system without bothering about the technical intricacies and operating expenses.
READ MORE - Virtual PBX with Automatic Call Distribution Feature

2009/06/13

VoIP PBX Enabled Phone Systems

By using VoIP PBX enabled phone systems, businesses can maintain an excellent telecommunication system without making heavy investments. With the help of this advanced phone system you can offer your customers all the functionalities of a standard telephone system owned by Fortune 500 companies.

Incorporated with a Range of Call Management Features

The VoIP enabled PBX phone system is incorporated with advanced features such as auto attendant, call transferring, call screening, find me follow me call forwarding, caller ID, music on hold, voice mail, and fax to email. The auto attendant included in the system receives all the calls with professionally created salutation messages. It offers the callers a list of options including dial-by-name, dial-by-extension, and group dialing among others. Based on the options chosen by the caller, it routes the calls to the right numbers.

Helps to Operate Your Business from Any Geographic Location

With the help of find me follow me call forwarding, calls can be transferred to the series of alternate numbers of the employees including their cell phone numbers. By this it is possible to manage your business from any location and the callers will assume that you are answering from your office. The system transfers the unanswered calls to the voice mail box of the corresponding employees where the callers can leave voice messages. This further eliminates the chances of missing calls from your potential customers. Moreover, by using VoIP PBX phone system it is possible to contact your employees operating at different locations by using a single phone number.

Establish a Professional Image for Your Organization

Implementation of VoIP PBX system provides a more competent and professional image for your organization. To benefit from the ultra-modern functionalities of the VoIP PBX systems, it is not necessary to purchase and mount expensive equipments at your business place. The equipments are maintained at the site of the service provider and PBX services are offered through a hosted server with the help of high speed Internet connection or telephone network. The PBX services are shared among several users and therefore you can utilize the services at affordable monthly charges. As the equipments are maintained at the site of the service provider, you can concentrate on your business without worrying about the necessary maintenance services and upgrades.
READ MORE - VoIP PBX Enabled Phone Systems

2009/06/10

Why Your Business Needs a Blog

Every business, regardless of its size, needs a blog. I know what you’re thinking: “But I have a professional image to uphold. How can a blog possibly attract new customers and how can it provide them with the information they need?” The answer is simple: A blog can be one of the most decisive public relations tools in your marketing and branding tool kit. Read on and I’ll educate you on the basics of blogs.

What is a blog?

The term “blog” is slang for “web log.” Wikipedia defines a blog as “a web site where entries are written in chronological order and are commonly displayed in reverse chronological order.” The word can also be used as a verb, meaning to maintain or add content to a blog. To get a feel for the wide use of blogs, consider the following: In September 2007, blog search engine Technorati tracked more than 106 million blogs. Some notable corporations that use blogs are HP, Google, Microsoft and ImageWorks Studio.

Myths and Facts

No doubt the last thing you need is a lecture on the latest Web 2.0 strategies. However, I should correct a few common misconceptions about blogs, as well as why web design companies use them as an effective method for reaching out to their audience.
Myths

Blogs are used only by teenagers. You need to spend many hours every day to maintain a blog. You need to know HTML and have other coding skills to blog.
Facts

Blogs allow a company to control the editorial content of the web site while restricting/blocking users’ comments. Blogs can be updated as often as you wish. But to make them more effective and valuable to your audience, update them often. Blogs require no knowledge of HTML or special coding. There are numerous blogging software packages on the market that are free. Blogs allow companies to quickly get information out to customers, unlike traditional communication methods. Blogs are an inexpensive way to effectively communicate and share information with your audience. Blogs comprise text and external links, making them search engine-friendly.
Benefits of Corporate Blogging
In January 2007, Forrester released a research study centered on “The ROI of Blogging – The ‘Why’ and ‘How’ Of External Blogging Accountability” by Charlene Li and Chloe Stromberg.

According to the study, some of the benefits of corporate blogging are: Greater brand visibility in mainstream media on the Web Word-of-mouth advertising Improved brand perception Instantaneous consumer feedback Increased sales efficiency Fewer customer service-driven PR blowups
The Outcome

Consumers are better educated today because of the vast amounts of information available on the Internet. Not only will a blog convey information to your target demographic faster and cheaper than traditional means, but when coupled with search engine benefits, brand visibility, and a value-based proposition, a blog should be an essential part of your marketing platform.
For more information, please contact sales@imageworksstudio.com.
READ MORE - Why Your Business Needs a Blog

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